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The windscreen-wide HUD will premiere in 2025 on a Neue Klasse-based EV.

The mystery surrounding “Dee” has finally been uncovered as BMW has introduced the Digital Emotional Experience in Las Vegas at the 2023 CES. It takes the “less is more” approach in terms of design and serves as a preview of next-gen electric vehicles due in 2025. A window into the Neue Klasse platform, the concept portrays a midsize sedan featuring a “pared-down design language” we’ll likely see three years from now on an i3 saloon.

BMW Baku

The three-box sedan adopts a fresh and futuristic take on traditional cues like the kidney grille, twin headlights, and Hofmeister kink. The front-end styling is reminiscent of the i Vision Circular, a concept unveiled in September 2021 and pictured alongside the i Vision Dee in one of the adjacent press images. Short overhangs highlight the packaging benefits of a dedicated electric car platform, maximizing the wheelbase for a more spacious cabin.

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The conceptual EV has a clean side profile with no door handles or mirror caps along with minimalist wheels painted in yellow to go along with the body accents. The back of the i Vision Dee is also quite peculiar as the basic taillights are mounted up high while the bumper takes up a good chunk of the rear. Even the BMW roundels have been simplified as they’re nothing more than white stickers.

BMW i Vision Dee

Author: Adrian Padeanu