Rolls-Royce Droptail La Rose Noire 2024

As a House of Luxury, Rolls-Royce Motor Cars constantly seeks to create personal and deeply meaningful luxury products that reflect the marque’s clients’ ambitions and personal codes of luxury. Rolls-Royce’s unparalleled Bespoke capabilities enable clients to bring these desires to life through the commission of beautiful, handcrafted and truly individual Rolls-Royce motor cars.

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A small group of exceptional individuals wish to elevate this remarkable, deeply personal experience even further and move beyond the canvas of existing Rolls-Royce products. These highly ambitious and discerning clients seek the opportunity to work directly with the marque’s designers, engineers and craftspeople to create completely unique Rolls-Royce motor cars beyond the brand’s product portfolio, participating in every stage of their development. This is Rolls-Royce Coachbuild.

Creatives within Rolls-Royce Coachbuild approach the motor car as an elevated expression of applied art – the discipline of creating something beautiful, intellectually stimulating and emotionally resonant, that has a clear and single purpose.

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The renaissance of contemporary coachbuilding began in 2017 with ‘Sweptail’, a bold two-door coupé created in response to a client’s wish to reprise the art of coachbuilding in partnership with Rolls-Royce. With its sharply tapering outline and full-length glass roof, it can be characterised as the Extrovert. It was followed by the unveiling of Boat Tail in 2021, a highly social open-top that amplified its clients’ love of hosting – a motor car that unashamedly represents the Hedonist.

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Now, Rolls-Royce is proud to present Droptail: the third chapter in a remarkable story that reflects the absolute pinnacle of the Rolls-Royce brand, and by extension the super-luxury sector. For Droptail, the focus was placed on creating an intimate and cosseting interior, which would also serve as an unprecedented canvas for highly bespoke wood craft. Droptail captures the charm and embrace of two-seat motoring – it truly is the Romantic.

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Only four expressions of this remarkable motor car will be created, each telling a unique and personal story that reflects the ambition, visions and taste patterns of its commissioning client – all of whom are significant collectors, patrons of the arts and business leaders.

Source: Net Car Show